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About us

My name is Claudia Martinez Azzara and I founded with the intention of helping you restore a sense of balance and well-being in your daily life.

I've learned how busy, driven people in other cultures find time for relaxation and self-renewal, and my hope is to share the best of those ideas so you can discover your path to wellness and true beauty.

Taking good care of yourself is not indulgent; it's like a silky suit of armor that gently protects you from life's stresses, tensions, and ailments. The rejuvenated you is more creative, energetic, relaxed and confident. Ready and able to show the world the best you have to offer. 

My personal self-care journey started long time ago since I grew up in a small town in Venezuela where most of our meals are cooked at home from fresh ingredients. We connect with our family and friends daily and there is plenty of time to take care of yourself at home. I left my home at the age of 16 and moved to Italy to pursue a college degree and lived there for over 10 years.  Those years in Europe reinforced my understanding of wellness and life balance.

After moving to NYC I wanted to be on top of things and I easily lost track of time and I stopped practicing self-care on a daily basis. Slowly I just stopped doing it all together.  Stress-related health issues starting to knock at my door and a new life-journey started.  

I am proud to say that I am aware of how important daily self-care rituals are for my mind, body and soul.  Connecting with my core is a challenge some days and I certainly have a long way to go but I am really excited about shifting sails and sharing my journey with my family and friends. family will keep me focused, healthy and strong and I hope it helps you too! I’ll be sharing valuable advice and meaningful news, offering the best products to help you enrich your life and practice self-LOVE.

I try every product before I offer it to you. When I find something that works as anticipated, it can be a transformational experience. So you can stop trying to evaluate, quantify, or just guess at what works. I have already done that, and you can rest assured that if it is in my boutique, I am convinced that you will love it.

If you have ideas or product suggestions I would love to hear from you. You can contact me 24/7 (even when you are relaxing) by sending an email to

With Love,





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